Pretty neat but cutting presentation/guide to social media. Probably tells us what we've already know but there's this bit that gave me a dose of reality check.
It says that by 2010, Millenials/Gen Y-ers will outnumber Babyboomers. And they spent an average of 16 hours online with 96% of them on a social network program.
It really had me thinking because I genuinely feel that there seems to be an inborn resistance to embrace online advertising. I do not know if it’s the hereditary nature of the industry but one day, very soon, most of us are going to next head of some agencies, or at least someone that will be making key decisions to talk to these late Gen Y-ers and early Gen-Zers (I'm presuming most who read adsareboring are our age, sorry folks). And when THAT time comes, it will probably be all webspeak.
Sure, there will still be print and tv but as far as engaging goes, they will increasingly become irrelevant when compared to the internet.
So very soon, it won't be 'is it talked about down at the pub' but more like 'is it talked about on facebook?'.
4 comments:
Here here, we saw this coming and made sure we started work at a digital agency when we graduated. We see a bright future ahead of it.
A social media haiku:
Social Networking:
Will you be my Facebook friend?
No? Then fuck you, too.
I'm 24 and can assure you that people will still talk about stuff in the pub.
Its not as fun getting drunk on your own at home, browsing facebook. For 1 thing you can't hold out the foolish hope that if you drink enough, fit girls might want to sleep with you.
Digital is t3h way of the future, but you're thinking about it too narrowly. People will talk about stuff both in the pub AND on facebook - and probably at the sametime.
Facebook on your phone - whilst sat in the pub keeping up with some kind of conversation about football. Its already happening now - iphone is simply a catalyst to make this happen on more phones, with more people, and probably quite soon (see Google Android for more info)
Recent research by Nielsen shows that teenager actually goes online FAR less than non-teenagers. They also spend much less time watching online videos, and surprisingly, still consume alot of offline media.
I think social media will play a relatively larger role in the lives of gen-yers but traditional media will always have it's place.
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