Day 12: Be@rbrick x Fendi

Spotted a giant Bearbrick outside a Fendi Boutique here. A little late to jump on the designers + fashion bandwagon but still got me a little excited nonetheless.

Day 11: You Are What You What?

Eileen insisted that I should not put this picture up as it would paint a pretty bad picture of Singaporean's usage of English. Personally I do not know if it's bad English, lost in translation or the writers trying to be 'creative/different'.

Day 10: Kungfu Hair Treatment

Found this interesting package design - 2 faces on the front - on my supermarket trip this morning.

Day 9: The World is Our Playground

I walk pass this playground near my fiancee's flat practically everyday but today I decided to take a closer look at the make and feel of it. It's sponsored by Little Tykes. No big, bold branding. Just a little logo on the roof of the slide.

Day 8: Here's Our Ferris Wheel

And we've named it the Singapore Flyer.

Day 7: Picture Postcard

Day 6: Today's Menu

I visited a friend whose wife had just given birth to a baby boy and saw this vending machine at the hospital lobby.
Sorry for the poor photo quality but today's menu is Cheese and Egg Omelette Sandwich and Fillet of Fish Sandwich.

Day 5 - Hair Problem Detection

I think they are selling some hair loss treatment although the graphic illustration baffles me.

Day 4 - Public Service Messages

4 messages in one go, on a local food centre table.

Day 3 - Matte or Glossy?

Matte tends to be sexier.

Day 2 - Multi-lingual

I had a few people asking me recently what is my first language. I find it quite difficult to explain. There are 4 main races and languages. I'm Chinese. My forefathers came from China. But Singapore, as a country used to be part of Malaysia so the national language is Malay. I can understand some of that but can't speak or write in Malay.

Then there's English, which we are taught since young. In fact I consider English to be the first language as everything in school is taught in English, except of course the respective mother tongues. So there you go.

Revamp & Day 1 - Random Sale

Apologies for not posting for a while. Amongst other things, we've been pretty busy with our website (which has been taking way longer than expected) and our work at DHM.

As you would have probably noticed, we've made changes little by little to the blog just to freshen it up a bit.

And to kick start adsareboring.com again, we are doing a picture of a day for the next two weeks while I take a little holiday. Here's the picture of the day - the only flea market of Singapore. It's a lot less organised than London's and the things sold are a lot more random.

Super Tuesday

I used to watch loads of American football when i was a kid but fell out of love as i grew up to realise how slow it is. So slow that they have hours to fill with ads.

Here are a selection of the ones from this years super bowl which which didd'nt suck ass ( as they would say)



Will Ferrell in a tie up with his new film.



A coke spot with fighting parade balloons including Stewie Griffin from Family Guy. It seemed fresh set against some of the other cruder ads.



And finally the Justin Timberlake Pepsi Ad.

If you are a blogger you must see this

Headless fun in east London

Nicely Done

This is probably the best use of taxi media we have seen for a long time. I think it was done by CST.

The whopper Freakout

Crispin porter have come up with a great film showing the side effects of what will happen if Burger King took the Whopper off the menu. It's funny and it sells all the benefits of the burger. What struck (and scared) me was how passionate people got about the loss of the whopper. If only they could channel that energey into a cause worth shouting about like...erm...i don't know.... the war in Iraq for example.

Look pretty pictures

A few people have been taking about the fact that the new John Lewis ads have been influenced by the artists Tim Noble & Sue Webster.
I found this guy Fred Eerdekens the other day who is doing some equally interesting work making type out of objects.
Look out for it in an ad coming your way soon.

What does Micheal Jackson do in the bath?

This is a diagram showing how joost works. You can follow the path of the tv shows and trail the route the ads take right to you screen. What is does'nt show is the route that cokes taken. They have just launch a new app for joost enabling you to rate how good you think a particulr show is and mark your favourite clips with a bubble.

Does anybody use Joost though? I downloaded it for my mac but i havent touched it.
I'd be there if they've got The Wire. I'd put a bubble on the scene in the first series when they only use the word fuck!

When Castles Fly

Last weekend was probably my last warm weekend of the year (I'm due back anytime now) and I decided to hit to beach.

Came across this stall that sells sandcastle building kits and shrewdly enough, they also conduct sandcastle building classes for free by the side. And there were some really obvious and interesting pointers that I would never have thought of. While other tips require a nifty pair of hands and a set of really good tools.


What struck me was a real genuine effort by the demonstrator (whom I realised later is also the boss of the company that sells these kits) to encourage parents to allow their kids to be creative. He said that local kids don't use their hands enough and almost pleaded with parents to allow them to use their hands more, whether it's arts and craft or building sandcastles.

He later added that sand is free. If they think that the kit is too expensive they can feel free to just come by every Saturday and let their children use the sample kits and tools that are strewn all over the beach.

Respect.