My camera phone has been playing up of late so this is the only image I could get from the PSFK conference last month. It was put up by Hugh MacLeod one of the highlights of the day.
He talked with such passion about how he had created a campaign for a South African vinyard Stormhoek by using the geek blogging community to generate a buzz. This snowballed with it becoming the cult drink at Microsoft to th epoint where they even got their own lablels!!
A great presentation and a truely interesting guy, it really showed the power of 2.0.
I've just finished reading "A GUIDE TO BEING CREATIVE" which is a collection of his musings and lessons which he a learnt over the years. I don't think i have read a better piece about being young creative yet. Drink it in here
Check out his wonderful site and drawings here
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