Monday, June 25, 2007

Sonar 07

While Janson was out watching Daft Punk last weekend I was on a jolly in Barcelona at Sonar. If you have'nt heard of it it's a electronic music festival which runs over 3 days and 2 nights in the heart of the city. Theres a bit of beard scratching by day but it gets very messy at night.

There where thousands of people their but it seemed that no brand had managed to genuinely intergrate itself within the festival.
T-mobile had some Bumper cars which didd'nt strike me a logical idea when your trying to sell European roaming. Plus they had these beautiful signs up saying that you could'nt bump, brill !!

Budweiser did have some nice ident films which they used as visuals around the venue. But they missed a trick here i think, as they should have had a booth where you could go and film your own clip, upload it and become part of the visuals for the festival.

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