Blackle

It's seems here at Ads Are Boring HQ we have been unknowingly doing our bit for the enviroment. We both recycle and i turn the light off at work after i have had a wee, but i had never thought about how much energy we would be saving having a black blog.

It turns out that if google had a black page instead of a white page it would save, according to calculations, 750 mega watts/hour per year.

Well they were told and in response to this Google has created a black version of its search engine, called BLACKLE with the exact same functions as the white version, but with lower energy consumption.

Now we can all search for porn and do our bit at the same time.

Thank you Google.

UPDATE: Just seen that it was created by heap media but it's powered by Google.

Thats sooo 2003

Janson was going on about the new MFI ads all of last week. I finally managed to catch them at the weekend and thought that the argument (the one above) with the daughter was great; really intense.

So i skipped away with a nice warm feeling for M&C untill............ i saw this.



Did they? Didn't they? We may never know.

1-18-08

The Internet is kicking off about this film. It doesn't yet have a title yet except the release date of 1-18-08. Some people think its called Cloverfield while others think it's a movie to preview the new season of Lost. All i know is that i'm obsessed with trying to find out about it.
I have never been dragged into a marketing campaign as deep as this due to my skecptical eye but I was hooked. I spend a good 40 mins trawling through fake blogs only to be spat out the other side, none the wiser.

Here are the links to the fake blogs that are setting up the story.

Slusho
Eathan haas was right
Ethan haas was wrong

Get my slippers out

I really think that the latest VW work for Golf is stunning. Great strategy; driving for the sake of driving. But it’s VW. Good work is expected from them.



Ditto the latest Passat Ads (Shown below ) out of CP+B. Showing a Car crash in an ad is pretty fresh I thought.



Then there's the latest MFI work. Go look up youtube. It won’t win awards nor make me go to MFI. In fact it’s an old idea but it made me sit up and watch. It's the familiarity of domestic situations such as those that had me in chuckles each time I watch it.

I think I’m growing old.