Friday, August 03, 2007

Same Execution, Different Strategy

I found these ads while browsing through WPP's 2005 yearbook. They are from JWT, Argentina.

Funnily enough, a few months ago, we submitted similar looking ads to a competition organised by some low carbon/green organisation. The ad was originally for SMART but we tweak it for to enter it for the 'responsible vehicle use' category. We did win it but was later disqualified and given commendation instead because we made a schoolboy (quite literally) error.

Anyway, not to digress further, I just find it baffling that while we are mocking 4X4 users about urban road conditions, the Argentinians actually use them as product benefits.

Maybe it actually is an urban jungle in Buenos Aires.

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